Friday 23 November 2018

SoftandHost is one of the most trusted and best web Hosting companies in Pakistan. SOFTANDHOST Pakistan is known for providing High quality web hosting services. Our hosting services help our client to up their website without any interruption. Our Web Hosting Services in Pakistan supported us in establishing hosting solutions. Which comes with the vow of delivering exceptional performance with unmatched value?

Website Hosting in Pakistan is coupled with technical support and meets international standards. We have hosting thousands of website from Pakistan and abroad. Our company is proud to introduce as Lahore No.1 Hosting Company. We help to make the selection from a range that is wide of Linux hosting plans.

Standard Hosting Package

Our affordable hosting package for basic website is Standard Hosting Package. Our Unlimited hosting package is suitable for those who are looking for big data storage. We also allow creating a custom plan to match the exact need of the customer.

Best Web Hosting in Islamabad

SoftandHost also providing Web Hosting in Islamabad to fulfill our clientele. If in case you are searching for the hosting plan that is perfect for your online business make us a call. You are able to additionally link with us via chat. Our professional available 24×7 to to answer all your queries in detail. Our plans price is cheap to make it available within the budget of businesses small or big. We provide both shared along with reseller hosting as per budget of the clients.

We believe in delivering the greatest services. Make contact with us today through our toll number that is free. We are waiting to know you.

Friday 16 February 2018

Everyone wants more traffic on his website. Strong and Quality search engine optimization (SEO) planning have the possibility of getting your site to the top of Google's search rankings, for enhancing business. SEO is a fast moving field. Hence, it is no wonder that you will find people getting pick up in new advancements, trends, and practices. However, there are some gold standards in SEO that all should adopt in 2018.
SEO itself is a phrase.. Here are just a few definitions to get you started.
According to Wikipedia; Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. 
https://en.wikipedia.org/wiki/Search_engine_optimization
According to Search Engine Land; SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
https://searchengineland.com/guide/what-is-seo


Search Engine Optimization keeps on changing the “Rules”. The policy that you're working for right now can become out-of-fashion the very next second. So, if you do not keep step of whole changing pattern, you may be left too far to match.

The article shows the role of social media marketing in attaining better search engine optimization (SEO) results. It also featured how businesses should use social media in order to produce a positive impact on rankings.

The aim of every business website is to advertise its products and services online. Nonetheless, E-Commerce websites take this purpose one step forward as it allows your site visitors to purchase your products and services directly from the website. Search engine optimization or SEO for E-Commerce websites is both the science and arts of getting your website ranked on the pages of search engines. An E-Commerce web package, internet marketing and SEO for E-Commerce service, reliable and popular SEO firms offer professional & affordable E-Commerce SEO catering.

Google Drive is Google's cloud storage option. Google control Search Engine Optimizer or SEO 10 times faster than any other. It’s Important for a local or a small business to rank on SEO. And every organization that on a large or small scale wants to boost up his business by getting too much traffic. Google drive is the awesome tool for locally starting businesses. In this regard, they can take services of SEO companies in Pakistan.

Yahoo - Not You Every-day Website Channel

Very few people know that Yahoo was originally called “OVERTURE”. Pay for Performance OR P4P was Overture’s brain child. They were one of the first to see that the internet would become the easy, most convenient way of marketing.


Past few years, SEO has work out faster than the previous century. And this has made it harder for users to keep up with most recent updates. The launch of Penguin and Panda changed the way of working in the past. In short, the way Google used to rank website has changed a lot. But if you want to reach your aims, make sure you avoid some common SEO mistakes.
·        You may need to track your position ranking globally or even locally so you make some decisions.
·        You can also monitor universal listings and map listings, and even the rank of your competitors very easily.
You would be better placed when you choose a tracker that gives you unlimited access.

Monday 15 January 2018

Bloggers mostly asked that how can they improve their website’s Google Ranking?
As we know Google traffic is the king of all traffic sources.
If you are trying to improve your Google Ranking then you must have clear Search Engine Optimization (SEO) plans. In regard to SEO, this article proved to be very valuable for your SEO plans.  

5 Plans For Instantly Improve Google Ranking
Here we mention 5 plans of SEO that instantly increase your Google ranking. We expected that you are too curious to know about them. Now we are going to explain them briefly.
Ø      Long Form Content   
Do you know that Google preferred long form content that is about 2000 to 2500 words. Instead of writing two articles of 1000 words, Google rank your single article of 2000 words. It is a proved research done by an expert Indian SEO.
Your long form content is ranked in Google in no time. Many SEO in Lahore Pakistan offers services to websites for ranking in Google.     
Besides of Google Ranking, there are three major benefits of briefly explained Content.
o   Long form of content that consists of 1500 to 2000 words invites more backlinks. If your content is well researched and Useful so others blogger use your link as a backlink in their articles. Many bloggers preferred to long detailed article, if they find it helpful for their visitors.  
o   If you are writing a long detailed article, it took more social shares. You can check most of famous bloggers article, they write article of 2000 words which is mostly shared on social media immediately.
o   Google Ranked the Website with excess of information and up-to-date queries at first. Google gives them top most priority. As Google ranking is the top most priority of every website, so don’t compromise on your ranking that’s ultimately goes to your success. 
If you are posting blogs on regular basis, but the result is Null. Then you should try to write detailed blogs so Google can rank your website easily. Give a touch to your website with mention SEO Strategies in Lahore and feel the magic.
There is another SEO secret plan that surely ranked your site in Google that is:
Up-to-date Your Old Blogs
One of the most important ways to increase Google ranking is Update of old Blog post. May be the data you have entered in your blog is in-sufficient or became old-fashion which hides your ranking in SEO.
Most of websites update their old blogs at weekly or monthly basis which increase their traffic volume. They just replace old information with new ones. This gives a surefire to their Google ranking.
Consider some strategies when you are going to update your old blog post. This really gives you an idea to be ranked in Google search.
o   Use Multiples and new Keyword in your old blog. That really gives support to your visitors. They easily found you in Google search.    
o   Update your old posts with informative data. You can also update your website pictures.
o   You can also change your website Headline and post them on social media for better response.
o   You can use links of other blogs that are related to your blog. It proves to be helpful for your Google ranking. You also share link of your stuff at others sites.
o   When you are going to upload your old content, highly make sure that you have entered accurate, useful and authoritative information in your content. 

Ø      Work At Lower Ranking Keywords
 As we know that Google shows searches in the form of pages. Websites that are searched by user shows at first, get more clicks. This is because of using suitable keywords that ranks your site in Google. If you are not using suitable keywords, it is impossible for you to ranks in Google. Many SEO in Lahore Pakistan offers their services in regard to lower raking or 1st page ranking keywords.
The only thing you need to know about this strategy is to have a list of Lower Ranking Keywords. As Google Ranks website by Page 1, 2, 3, 4 etc so, you have to prepare a spreadsheet of top to bottom Ranks keyword.
But the thing is how you can manage all the keywords so that you rank your website in Google? Here we mention few tips that prove to be helpful to ranks your site in Google:
Step 1: First of all, you need to know that what position of your keywords exist in Google. You can use different apps like SEMrush, Long Tail Pro etc to check the position of your keywords in Google.  
Step 2: Secondly, prepare two sheets of all the keywords. First one is the first page ranking keywords and second one is the page 2, 3 and so on keywords or Lower Ranking Keywords.
Step 3: At this stage, there are two choices for you. You have two sheets on which you can perform.
o   You can start working on 1st page keywords. They are refers to On-page SEO, Include more keywords and build the links.
o   Secondly, you can also working on lower ranking keywords. They are not ranked at first page of Google search engine.
Step 4: As we discuss before, if you are working on yours already published post. It is very good thing to enhance your ranking in Google. Update your published posts, keep them in touch of current technologies, adding pictures to make them unique is ever best way. 
Step 5: You listen this phrase in your life many times that “Being patient is the key”. So Google take some time to improve your ranking. Google shows results within 15-20 days. So it’s a patience period. As you know that Google has millions of page indexes so it took time to notice you. But the result is really awesome.        
Ø      SEMrush Tool
SEMrush is the only ever best tool that you can use to increase your Google ranking. Too much SEO experts In Lahore use this tool and they also recommend it to others. Most people asked that the SEMrush tool really working?
So, answer is ‘Yes’. Here We mention what are the things that you can do with SEMrush Tool:
o   You can take in account the traffic of many other sites.
o   You have Advertisement research by using this tool.
o   For increasing your traffic and sales, this tool gives you the ultimate keywords.
o   Backlink of others blog also investigate with SEMrush.
o   You can fix or find-out your website problem with this. 
o   Your competitors are the big challenge for you. So, SEMrush gives the opportunity to investigate on your challenger computer. So, check what keywords they are using. 
o   You can contrast Domain to Domain.
o   With the help of this tool you can track the position of your keywords on Google. After that, you can improve your Google ranking.
These are the tasks that are done by SEMrush to improve your Google ranking. This tool proves to be very helpful to you.

Ø      Strategic Keyword Research
People usually use long keywords to search the things. So, don’t use unclear keywords like “Buy Car”. Always use long tail keywords like “buy Honda Obbessay 2008 in UAE”. It gives you more response in Google search engine. You can do it by yourself or many SEO In Lahore Pakistan offer you the services.
Did you notice that Long keyword and Short keyword has a huge difference? Most of people search long tail keywords. So, always try to choose long tail keyword strategy. Because long tail keywords have no competitors so they are easily rank in Google search. We recommend some secret tips that you can use to make your keywords strategic:
o   Ready a list of 100 keywords that are examined by your competitor site. You can do it by using SEMrush.       
o   After that, you have to find their monthly search volume. This research helps you to find-out the keywords that are ranked in Google. It is an easy way to rank on Google because of low competition.   
o   Selecting the wording for keywords is also a major task. Mostly people search easy keywords. SEMrush tool again helps you to find the difficulty of keywords. 
o   The final step is to create a content that consist of on all of your keywords. Above mention rules are also implementing on that content. If you do it well. Then you have successfully creates a strategy that ranks your site in Google search.
Ø      On-Page Optimization
Optimization of your content for Google search engine is the major task. Most of people don’t care about it. On-page Optimization is the basic of Google ranking. Now you are going to raise a question that what is On-Page Optimization?
Here we explain it simply: The keywords that you are write in your title, Meta description, body, sub-heading, URL, image alt tags are refer to On-Page Optimization or SEO.
On-Page optimization is an essential tool for rank your website in Google search engine. If you are a beginner and you want to learn how to become a SEO master?
First of all, you have to choose a keyword that should be your primary keyword. Suppose your primary keyword is “Ever Best Cars To Buy In 2018”. So, your plugin give you the option where you have to put this keyword in your content. You are using this plugin to enter your keyword in the following places:
o   Page Title
o   Meta Description
o   Tags
o   Image Alt Tag
o   Beginning of Your Article
o   Sub-Headings
o   Keyword Density (that is 1 or 2% max. )
o   URL
You can do all these things by using the WordPress SEO In Lahore by Yoast plugin. A great number of users download this plugin. We recommend this plugin to beginners or experienced both bloggers to improve their Google ranking. 


Final Thoughts
Every year Google make almost 500 changes to its algorithm. Google update its database at every minute. When you see Google roll out, means that it updates its data either there is a huge traffic volume.
Ranking of your site is exceptional and maintained it is another part. Therefore, SEO seems to be a bad dream for many bloggers and marketers. If you are focus on following things then you are really trying to improve your website ranking in Google:
o   Create Authoritative Long Form of Content
o   Getting Natural Links from other Sites
o   Mostly Using Strategic Long Tail Keywords
These are all the Planes for ranking of your website in Google search. If you are follow these strategies so it is sure that your site ranked in Google. You can take services of many Companies that give you SEO In Lahore services. In this regard, a renowned software house Softandhost offer you the best SEO services. 
In the present business market, website plays very important part in the expanding of a business. Your business second most important identity is your website which works like an image of business address, contact and even your brand.
The Quality and Working of your business website is completely depends on your web hosting. If you choose wrong web host provider then certainly you are plying with the progress of your business. It takes down your business and you go a little down in profit.
Web Hosting Requirements
For choosing best Web Hosting in Pakistan, you don’t need to do searches. Just analyzes the needs of your business. We suggest some Questions so you can judge the best web hosting to your business.
v Are you wants to Host multiple Domains?
v Have you an E-Commerce part in your website for supporting your sales?
v Is your traffic volume is very huge?
v From which geographical area to your customer belongs?
So you have to choose the best one web hosting for your business. Start your web hosting planes with web host provider, because he gives all the basic hosting planes that fit to your business.
Basic Hosting Planes 
There are 4 basic hosting planes. Choosing the right one has great importance. It has a direct impact on your business. Web host service providers have these four major hosting planes. The advantages, features   and limitations of one web host service different from others. Now, we check these hosting planes one by one.
·      Shared Web Hosting
For a small and mid-size business, shared hosting is best and affordable hosting plane. Currently Web Hosting planes in Lahore offer plenty of space and bandwidth that is enough for a small business. So it is excellent for mid-size business to create average traffic on your site.
Shared hosting, as name shows your website is hosted in a server where others websites also hosted already. But it is affordable for a small size business and it fulfills your needs also.
But this plane has one problem. As too many websites are shared on one server so there are chances to decrease in performance due to Load of traffic. Another bad thing of this hosting, software also shared on this hosting which also have an impact on its efficiency.
If you afford a little (as quality comes at high cost), you should take dedicated hosting plane. Shared hosting plane somehow have some restrictions of software, volume of traffic and database support.
·      Dedicated Web Hosting 
As the name suggest, it dedicate a whole server to your website. This type of hosting has an unlimited space, SSD and bandwidth with many other features. But the problem is that, it is very expensive as a small or mid-size business can’t afford it.
We are writing two categories on which you can select dedicated hosting for your business, if it fits to you.
v If you have website on which plenty of traffic comes daily.
v If you have an E-commerce business that requires a high level of security.  
If you have a dedicated hosting, you don’t need to worry about downtimes because of sudden rush of traffic. As dedicated hosting has very high uptime, so downtimes never interrupt you. Besides this, you can install operating system and software of your desire. But this type of hosting recommend to Vast Businesses that have tons of traffic all the time.

·      VPS Hosting
A Virtual Private Server (VPS) hosting is in between of shared and dedicated hosting plane. This hosting is sometimes seems to be confusing. A server is dedicated in a fixed ratio to your website on which other website also shared. So it make sure that rush in other websites don’t interfere in yours.
VPS hosting is cheaper than the dedicated hosting. It is more reliable than shared hosting for mid-size business. It is alike to dedicated hosting because it serves high amount of traffic on your site efficiently.
 Web Hosting in Pakistan not only limited to these three planes. There is another hosting that is much better to these. Because the world of hosting is too complex, we don’t limit ourselves to just three hosting planes. All the hosting planes have some limitations regarding to space, SSD, bandwidth and other factors. You should consider a hosting plane that meets your requirements.
·      Cloud Hosting  
Cloud hosting have many advantages than dedicated and shared hosting. In this hosting you can transform the speed of your server according to your needs. Suppose you are selling christmas lights. There is more traffic near to christmas on your website so you need extra speed in christmas that is given to you by cloud hosting.
If you are selecting the cloud server, then your network is more reliable and secured. If there is any software issue in server or spike of traffic then it don’t have an impact on your server.
Cloud hosting has very affordable cost than any other regarding to quality also. If you want to upgrade your dedicated hosting so cloud computing proves to be more reliable to you economically. It gives you more features and services on the same price.
The major drawback of web hosting at many geographical areas of the world is Best Server Location. If your server located too far then you have to wait for the loading of data files.
Server Location 
When you are selecting a web host plane you should also consider the location of server very carefully. The idealize location serves on many factors __ like your aim of marketing, Web hosting provider’s quality and their way of networking.
Server location refers to transfer of your data to the server and the users. If you are far from server then it takes more time to loading the files. That’s why if you are choosing a Web Hosting in Pakistan so your server is also located in Pakistan.
Your server location has also an impact on your Search Engine Optimization (SEO). And SEO is such a thing on which you never compromise upon. When a user searches something, Google check if your website is relevant to that country than Google adds your site in SEO. So if you are nearing to your server it will groom up your Google Ranking.
Conclusion
Hence, there is too many web hosting that serves you. But the point is that, your business needs what type of hosting for making success. So set up a quality platform for your business!

Friday 12 January 2018

Adopting a right Blog is not so hard in these days. In this article, Experts of SoftandHost tries to compiles a list of things that should be study before adopting a blog hosting. If you read this blog, you are surely a Business man who wants to run his business in the Bazar. A best blog hosting is the best tool to expand your business. Here we discuss these things:


Ø WordPress Installer 
Auto-Installers are easiest to use. If you are using WordPress, you likely to know that installing of WordPress manually is so difficult. Without an auto-installer, it takes one hour to complete the installation process of WordPress.
But it’s too easy and fast with an auto-Installer, just take one minute to complete whole process. Like Softaculous, you can install 400 applicants on your server to boost up your traffic.
Ø Free Blog Transfer
If you create a blog and then install it somewhere else, then “Free Blog Transfer” is your best Lifesaver. There too much unreasonable things that is not transfer from one server to another in a blog accurately. Photos Link may be faulty, Databases might be failed and Hyperlinks could be change.
Web Hosting Companies in Lahore give you the best “Free Blog Transfer” feature to our new customers.
Ø Email@YourDomain.com
Email of your Domain is the best way to captures the trust of your readers. Most web hosting companies give email hosting services also like Soft and Host. Keep an eye on some points before committing with a web host company;
·        Number of E-mail Addresses.
·        E-mail SSD.
·        E-mail Client Contacts.
·        E-mail protocols.
Ø WebSite Backup
Your blogs regular backup is very important for you. Experts suggest you to have backup of your data once in a week or when you made changes.
Every Web Hosting company in Pakistan provides you regular backup tool for your convenience. They give backup on daily basis, once in a week or at single-click that is automated backup. Some companies create backup of your site at initial. This saves your time a lot.
Ø Addon Domains     
The domain attached to your hosting account but not your initial domain name is called Addon domain. Such as if you have ‘’YourBlog.com’’ and ‘’YourBlog.edu’’ names, you need an Addon domain to use both names on your account.
Ø Money-Back Guarantee
Whenever you take services of a web hosting company always take a look on their refund strategies. Always choose a company with services of 100% money-back guarantee.
Most of companies give you 30-days money-back guarantee like Soft and Host. Few have just 15-days Money-back guarantee. So just choose your success without compromise.
Ø SSD (Solid State Drive)
SSD refers to Solid State Drive. SSD is a huge space, and its read/write speed is 3x faster than a normal drive. If your site is prepared with SSD, then you have a number of eyeballs at your site. Speed is very important part in the ranking of Google but for boosting of SSD you have to pay more but many Web Hosting Services in Lahore give you complete compensation on SSD.
Ø Bandwidth
Bandwidth is also refers to Data Transfer. It is the amount of users who serve on your website. This is more important than SSD.
Most of website has 3MB required to load a page. Its mean your server sends 3MB of data to every single visitor who serves on your page. If your website has a great number of visitors then try to have an unlimited bandwidth.
Ø Support
The most important factor of web hosting is customer support. Every web hosting service tries to give you his services of hosting. But after giving you his services, few one give you support to maintain your hosting. So whenever you get web hosting services, try to choose best web host who give you customer support as well as like SoftandHost.  

Wednesday 1 November 2017


SEO


In this current age, many businessman or website developers want their page to be on the every first pages of numerous search engines as Google or Bing. Since properly executed search engine optimization involves much more than merely making a few adjustments to your site or adding a few keywords and phrases to your existing content, SEO in Lahore there is no definitive answer to the question of how long it takes before you will see results.

Since Google's algorithm is still largely based on links, having a number of high-quality links to your site is obviously incredibly important in driving search traffic: you can do all the work you want on on-page and technical SEO, if you don't have links to your site, you won't show up in search results listings.

We are one of the leading and independent digital marketing agency specialized in vigilantly skilled different strategic answer to digital SEO in Pakistan we also offer product development and online marketing team is equipped with talented, passionate and dedicated website professionals.

I think a lot of forum postings can be alarming when they are about the loss of a lot of traffic While they are often a good wake up call for many people, they should not be confused with the normal and expected ebbs and flows of web traffic.

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